By: Hebé Lugo Nazario
Guide to Personal Branding: Unlock Success with Hebé Lugo’s Expertise
Strategist Hebé Lugo has crafted branding guide strategies for hundreds of companies and leaders. As a result, her expertise is widely recognized. Now, she unveils her first digital guide, ‘THE WORK OF ART IS ME.’ In particular, it covers branding topics like social media, fashion, etiquette, and gifting.“THE WORK OF ART IS ME,” considered the definitive guide to personal branding, provides strategies for success in multiple aspects of life—from how you dress to how to leave a mark on social media and stand out among millions of messages. The guide includes step-by-step modules to help you build your brand, just like Lugo has done for companies in Puerto Rico and Latin America.»
«Twenty years ago, if you wanted to be recognized, you needed money, influence, contacts, and power. The effort required to gain exposure was much greater.While both eras have their challenges, however, today’s opportunities to build influence are greater and more accessible.
Tips for Improving Your Personal Brand on Social Media
- A Clear Vision of Your Future:Know what to say—and what not to say—to create a clear message. A clear message attracts the right people and helps you reach your goals.
- Who You’re Talking To and With What Language:Understand your audience like a friend to create content they care about. In addition, explore what type of content engages them most
- Finding Points of Reference: Study people you admire For example, notice how they communicate and what topics resonate with you.Their strategies can give you useful insights for building your approach.
- Making a List of Topics That Distinguish You: Draw inspiration from others, but ensure your content doesn’t mimic theirs. Listing your own topics keeps you authentic and helps control how others see you. Consequently, your brand will feel more genuine. For example, if you love traveling, share your personal travel experiences to inspire others.
- Identifying Your Own Style for Creating Content: Be creative with your words and how you express yourself. Furthermore, make sure your tone reflects your personality. Define how you want to communicate—are you better at writing, or do you excel at photography? List hashtags, themes, and formats that feel natural and keep your message consistent. Make it yours to the point where people instantly recognize your signature when they see your content. Consistency builds trust and makes your brand easy to recognize.
