By: Hebé Lugo Nazario
5 Proven Internal Strategies to Overcome Growing Pains
With accelerated growth comes the well-known «growing pains.» These challenges stem from the need to adapt to new processes and structures that support expansion. Just as businesses create strategic plans to drive sales and design communication campaigns to attract customers, they must also build internal strategies for operations and people management.
Attracting customers without the internal structure to deliver can harm your reputation and growth. Therefore, business strategies must include a strong internal communication plan. A clear operational strategy will help build and maintain a competitive advantage. Similarly, a strong people strategy will ultimately make it all possible.
Why Internal Strategies Matter
Internal communication and operational strategies add enormous value. Businesses often try to grow while sticking to outdated methods. This rarely works. For successful growth, your team needs to shift its mindset.
The value brought by a communication and internal focus strategy is immeasurable. Let’s stop thinking in impossible terms—it would be a mistake to assume that we can conquer new horizons by doing things the same way we did before. Our team also needs to go through a paradigm shift.
An internal communication strategy helps «sell» your vision to your most important customers: your team. Your workforce is your greatest asset. They are your biggest supporters and the ones who deliver quality to your customers.
Additional Benefits of an Internal Strategy
One of the benefits of sharing with your team is that you’ll receive enough feedback to solidify your offering and positioning, but that’s not the only benefit.
- Behavioral transformation aligned with achieving business goals.
- Enthusiasm. Focus on what really matters.
- Review of operational structures.
- Review of potential limitations.
- A motivated and committed workforce.
These are just a few additional benefits. After documenting our vision for global expansion, the first thing we did was communicate it to our employees. The constant repetition gave us the opportunity to spark enough curiosity in our team for them to want to be part of the cultural transformation.
Did we eliminate the «growing pains»? It’s too early to tell, and probably not, but we’re ready to work together as a group, all focused on what’s important for the company and based on results. The time to work on strategic plans is approaching. When that time comes, don’t forget to include a strategic plan focused on your people. Do you want to enjoy the benefits of an internal communication campaign focused on growth results? Call us—we have a great product to help you with that. If you’re a business owner or leader, subscribe to this blog to learn more about developing growth strategies for your company.
