How Hebé Lugo Built Strategic Minds into a Global Powerhouse

By: Hebé Lugo Nazario

My name is Hebé, and it means «to be in the prime of life.» True to the meaning of my name, I like to think that what I’ve learned over the years, both professionally and personally, can help others succeed, make better decisions, and achieve their goals. In 2011, I founded Strategic Minds, a marketing firm in Puerto Rico dedicated to helping businesses grow and build a larger network of consumers. Through Strategic Minds, I’ve been able to combine my passion for education, writing, and design to empower business owners and guide them toward sustainable success. Through it, enable others to grow. I want to guide business owners of all sizes and from all places, as well as family and friends of Strategic Minds.

Another one of my passions is traveling. Even while on a plane, I find inspiration. In 2014, I was on a flight to San Diego, California, when the question arose: How can I share my thoughts with a larger audience? In just a few hours, I developed the business plan for this project. I knew I was heading in the right direction because the idea had come together so naturally. Getting to know other cultures has helped me grow and discover my true identity. In 2015, while visiting the Netherlands and exploring the various shops there, I decided it was time to put this plan into action.

«Small businesses are born from passionate people who put everything on the line for their ideas. It’s incredibly sad to learn that 80% of these small ventures fail within the first three years.»

I, Hebé Lugo, want to challenge that percentage—I want bold and creative people to succeed, and I want to inspire them to keep going. In 2017, my concept became a reality. By combining my professional experience with an appreciation for other cultures, I’ve been able to identify the strategies and characteristics that help people from all over the world achieve success. To me, a successful person is someone who is genuine, authentic, and possesses just the right—and almost perfect—amount of spontaneity. How do we emulate those wonderful traits? That’s where the Hebé Lugo project comes in. I am completely convinced that all of us have the power and tools necessary to achieve our dreams. However, most of the time, we have amazing ideas but lack direction.

What does TheStrategicpr.com offer?

It will feature writings that will help you create your identity, achieve your goals, build successful businesses, and live a fulfilling life. Each piece will provide strategies, experiences, and self-assessments that will contribute to your personal, professional, entrepreneurial, and corporate empowerment.

You’ll also find products by local designers in my collection called “Handpicked.” These products will not only complement the readings but also serve as useful tools for this improvement process. I want to make this opportunity a channel for the expansion of talented individuals.

The first series of writings will focus on the development of a personal brand. It’s the first step to becoming a victorious person in life. The collection of writings on this topic will be titled The Work of Art Is Me… meaning you! me! everyone! Through these, I hope to communicate inspiration, direction, and action. Easy to use, easy to carry with you, and easy to save for constant reference.

How Hebé Lugo Built Strategic Minds into a Global Powerhouse