Hebé Lugo is the Chief Executive Officer, Partner, and Founder of Strategic Minds International, LLC, specializing in strategic marketing and business development consulting. With over 30 years of business experience and more than 15 years as an entrepreneur, she has a proven track record in scaling businesses by aligning talent, leadership, and development strategies with operational goals. Her expertise lies in creating environments where teams feel valued, engaged, and empowered to perform at their best, strengthening retention and accelerating results. Under her leadership, Strategic Minds has become a trusted partner for organizations seeking sustainable growth and operational excellence. Her commitment to fostering a culture of innovation and resilience positions her to drive measurable business outcomes and help organizations lead with purpose.
She also serves as Chief Strategy Officer & Partner at Driven Advisors.

Natasha Torres is a public health and organizational strategist with extensive experience designing systems that improve community outcomes and organizational growth. Drawing from her background in public health, epidemiology, communications, and risk management, she has led complex initiatives that required deep cultural understanding, cross-sector collaboration, and the design of adaptive strategies to manage change within the healthcare industry.
Today at Strategic Minds, Natasha leads the development of comprehensive strategies that align organizational vision with actionable frameworks, helping clients navigate complexity and build sustainable growth. Her ability to translate data, research, and organizational dynamics into clear strategic direction makes her a key asset for clients seeking clarity, alignment, and long-term impact. With a deep passion for cultural diversity and collaboration, Natasha ensures every strategic roadmap is grounded in relevance, precision, and the human factors that drive real change.

Wilna is a strategic thinker with a strong creative foundation and over 15 years of experience in marketing, management, and digital media. With an additional 14 years working in the government sector, she brings a deep understanding of both public and private audiences, allowing her to design marketing strategies that are both impactful and relevant.

Her expertise lies in crafting data-informed campaigns, developing compelling content, and aligning brand messaging with business goals. Wilna combines analytical thinking with aesthetic sensitivity to create strategies that drive engagement, loyalty, and measurable growth. She brings structure, clarity, and vision to every project, delivering not just ideas, but results.

Outside of work, Wilna enjoys painting, spending time with her family and pets, and collecting natural crystals—activities that keep her grounded and creatively inspired.

Dorianne Villar is the Guest Experience & Marketing Coordinator at Strategic Minds. She is currently pursuing a major in Marketing with a double minor in Public Relations and Data Analytics at Universidad del Sagrado Corazón.

Dorianne stands out for her positive energy, creativity, and solution-oriented mindset. She’s always looking for ways to elevate each project and contribute meaningfully to the team. Her enthusiasm is contagious and drives her to meet every goal with passion and determination.

In her free time, she enjoys yoga, Pilates, photography, and road trips filled with good music and great company. Always ready for the next adventure.

Daniel Nicola is a Graphic Designer at Strategic Minds, where he blends creativity with strategy to craft designs that are both visually compelling and grounded in research. With experience in design since 2018, he brings a meticulous eye for detail and a passion for uncovering the “why” behind every visual choice. Daniel believes that design is not art—it’s communication—and he sees himself as the bridge between message and audience, shaping how ideas look, feel, and connect. Guided by curiosity and thoughtful exploration, he ensures that every project aligns seamlessly with purpose and vision.
Fun fact: Daniel collects people’s playlists like Pokémon—each one a new discovery that fuels his creativity and keeps his work in rhythm.

With a background in communications and marketing, Carolina specializes in turning ideas into reality through content creation, design, and strategic thinking. Known for her dynamic energy and creativity, Carolina develops projects with purpose, clarity, and emotional impact. With a strong eye for detail and a passion for storytelling, she ensures that every piece of content connects and inspires. Outside of work, Carolina dreams of living in Italy, capturing the beauty and charm of the country through her love of photography.

Paulina brings valuable experience in international relations. She is known for her strategic mindset, proactive attitude, and dedication to delivering exceptional customer service. Paulina excels at identifying opportunities and crafting solutions that drive business growth while maintaining a strong client focus. Beyond her professional interests, she is passionate about photography and enjoys exploring new cultures, which enriches her perspective both personally and professionally.

Juan José is a committed Customer Experience Expert at Strategic Minds, known for his ability to truly listen to customers and understand their needs. He focuses on delivering accurate and timely solutions that enhance customer satisfaction and build trust. His friendly and approachable personality makes him a vital connector between the company and its clients, ensuring that every interaction is positive and meaningful. Juan José believes that great customer service is about empathy, clear communication, and responsiveness. Outside of work, he enjoys sports, catching the latest movies, spending quality time with friends, and sharing lots of laughter.

Arturo J. Portalatín Hoyos is a key part of our customer experience team at Strategic Minds. With a solutions-focused approach and a strong ability to actively listen, he consistently identifies customer needs and delivers high-quality service that reflects our values.

He is driven by empathy, responsibility, and a strong commitment to collaboration. Arturo helps foster a positive team environment where communication flows openly and each member is empowered to contribute their best.

Outside of work, Arturo enjoys cars, playing sports, spending time at the beach, and engaging in social activities with friends—interests that mirror the energy, passion, and connection he brings to our team.

Sofía Scherrer is a Business Development Executive at Strategic Minds, with a background in Marketing and Psychology and an MBA. She has gained professional experience through internships in advertising agencies and the music industry, and also participated in an international exchange program that strengthened her global perspective.

She is recognized for her determination, strategic vision, and strong interpersonal skills, as well as her commitment to driving client growth through innovative and sustainable solutions.

Fun fact: Sofía has been an athlete all her life. She played collegiate volleyball and now competes in pickleball, bringing the same discipline, energy, and teamwork into her professional journey.

Leticia Albert is a Training & Development Executive at Strategic Minds @ Driven and an Industrial-Organizational Psychologist passionate about helping people grow through meaningful learning experiences.

She is recognized for her strategic approach to talent growth, commitment to enhancing organizational performance, and her ability to design learning initiatives that inspire continuous improvement.
Known for her creative energy and people-first mindset, she believes that great learning drives great cultures.
Fun fact: She’s a coffee lover who’s always on the hunt for the next perfect latte — camera in hand.

Ricardo André Rosario is a Multimedia Content Creator at Strategic Minds, where he combines his background in film and television production with a passion for storytelling through digital media. He specializes in the recording, editing, and production of multimedia content that helps translate complex ideas into engaging and accessible formats for clients and audiences alike.

His creative approach ensures that every project communicates with clarity, impact, and professionalism—supporting Strategic Minds’ mission to deliver solutions that inspire action and results.

In addition to his expertise in media production, Ricardo holds a bachelor’s degree in Foreign Languages with a focus on Italian and French. This multicultural perspective enhances his ability to connect with diverse audiences and bring a unique lens to the creative process.